The AI operating system for property developers
Sell more units without adding more sales admin.
Calidor helps property developers sell more units faster, without adding people or leaking revenue.
Staroot Real Estate runs its sales and marketing on Calidor
What it costs today
Selling units the old way leaks revenue.
Every delay shows up as slower sales, late payments and missed targets.
Buyers go cold while enquiries wait for a reply.
One developer described over a hundred website messages arriving overnight and at weekends, all waiting for the next working day.
Nobody knows for sure which units are left.
One head of sales described two salespeople selling the same unit from an out-of-date spreadsheet.
Deals stall while the paperwork gets written.
One sales team described a single sale’s documents taking three people an evening.
Money arrives that nobody can match to a unit or a buyer.
One managing director described a cash position nobody could trust.
What changes
Admin stops being somebody’s job.
- One head of sales told us offers that used to fill an evening now go out before the buyer leaves the room.
- Salespeople tell us the time they get back now goes to buyers, face to face.
- Buyers get an answer in minutes, overnight and at weekends, without anyone sitting up for it.
- Buyers reserve their unit on the spot and commit in the meeting.
- Every payment is accounted for as it arrives, keeping the cash position current.
- One managing director told us he can see where every project’s sales stand without waiting on anyone for a report.
How it works
One system runs the whole sales operation.
Bring every buyer and every unit into one place.
Buyers, units and deals sit together from the first enquiry, wherever it came from.
Calidor holds the deal and does the admin.
Paperwork and follow-ups get done, and the salesperson stays in control.
Every sale keeps moving and every payment stays tracked.
Stalled buyers and late payments surface early, and the numbers are always current.
Close the sale while the buyer is in the room.
Buyers choose and commit before the meeting ends.
Why this is different from a CRM
Calidor takes on the chasing and paperwork a CRM leaves to the team, so salespeople can sell.
Inside Calidor
Sales, marketing and finance run in one place.
Each one takes a routine job off the team.
Turn ad enquiries into qualified buyers while they are still interested.
More of the ad budget ends in a booked viewing.
Turn around the paperwork in minutes, while the buyer is still keen.
Every document a sale needs goes out accurate, on brand and current.
Know which buyers are stuck, and get them moving.
Fewer deals stall, and the ones that do get caught early.
Find the clause, the title or the contract in seconds.
Questions about a project get answered in seconds.
Answer “is that unit still available” the moment the question comes.
Every unit sells once, to one buyer.
Stop chasing a buyer who already paid, and stop missing one who has not.
Every buyer knows what is due, and every payment is accounted for the day it lands.
Know what has been collected and who has slipped.
Overdue accounts surface early, and chasing them takes minutes instead of days.
Nothing gets forgotten between the viewing and the deposit.
Every salesperson starts the day knowing what is due and who to call.
Know where sales and payments stand at any moment.
Figures stay current and ready to share whenever someone asks.
Where the team works
Calidor meets the team on WhatsApp, email and the web.
Every buyer’s history stays with the business.
Calidor sits alongside the tools the team already opens every day.
WhatsApp
Gmail
Google Calendar
Facebook ads
Instagram ads
- Keep working from WhatsApp.Everyone on the team gets work done from their phone.
- Send from the address buyers already know.Buyers hear from the salesperson they know, in the thread they expect.
- Keep viewings on the calendar the team already checks.Every viewing appears where the team looks each morning.
- Catch the buyer who came in from a Facebook or Instagram ad.Every ad enquiry gets a reply within minutes, 24/7.
What the day looks like
Work that used to fill an evening now happens in the meeting.
- A salesperson turns around an offer in minutes and gets the evening back.
- Buyers leave the room with a payment plan.
- A prospectus that used to take most of an afternoon is ready before the meeting ends.
Pricing
Plans built around how your business runs.
Every plan is set up on a call and priced to the team, the projects and the work Calidor takes on.
Starter
By project
Billed monthly or annually
Up to 2 projects on sale
5 seats included
For a developer selling a few projects with a small team.
- AI usage for everyday sales work
- Every buyer, deal and unit accounted for
- Turn around sales paperwork in minutes
- Every buyer knows where they stand
- More payments arrive on time
- Get answers from any project document in seconds
- Work from Gmail, Google Calendar and WhatsApp
Professional
By project
Billed monthly or annually
Up to 6 projects on sale
10 seats included
For a developer running several projects at once.
- Everything in Starter, across every project
- 3× more AI usage than Starter
- Know which projects and partners are on target
- Switch from Salesforce, Odoo or Zoho with every record intact
- Buyer details stay with the people who need them
- Calidor follows the team's own sales process
- Priority support and hands-on onboarding
Enterprise
Custom
Priced by active projects
More than 6 projects on sale
Seats set per contract
For a portfolio with several sales teams and a finance function.
- Everything in Professional, for a portfolio
- 5× more AI usage than Starter
- Choice of AI model
- Everything a buyer sees carries the developer’s brand
- Sign in through the company’s identity provider
- Connects to the systems the business already runs
- Data migration handled end to end
- A named customer success contact
About Calidor
Building the AI operating system for property developers.
We started with the sale paperwork, where developers told us the day disappeared, and worked outward into everything between an interested buyer and a signed unit.
Calidor runs sales, marketing and finance for developers.
Next come property management and construction, so every unit stays occupied and every site stays on schedule.
We’re building the engine behind the people who build cities.
See Calidor run one of your projects.
We walk through it with your units, payment terms and a live deal.